The Iveco Chammoth toured the UK on a national campaign recently, taking in 24 key locations and becoming the star of social media posts.
Built around the Iveco Daily CNG, the Chammoth represents a fusion of a cheetah and mammoth, highlighting, says Iveco, the vehicle’s class-leading agility and strong truck-based chassis.
Aspinall Foundation - Animal Conservation Charity
Partnering with The Aspinall Foundation, Iveco pledged to donate £1 for every social media post featuring an image of the Chammoth. With clear links to the animal kingdom, this bespoke promotional vehicle was a perfect fit for the mission of raising money to help protect endangered species.
The public was encouraged to post on social media using the #Chammoth hashtag. At the same time, many tested their skills by playing on the in-built coconut shy or colouring animal prints with sustainable pencils.
After generating a phenomenal social media reach of over 12,000,000, and with 6,000 mentions of the #Chammoth tag, Iveco handed over a cheque for £6,000 to The Aspinall Foundation at its partner park, Port Lympne, in Kent. The international conservation charity is dedicated to the breeding and protection of wild animals. In 2020, it became the first organisation to rewild cheetahs born in the UK, with brothers Saba and Nairo heading back to their natural habitat in South Africa.
Samantha Bailey, Sales, marketing and fundraising commercial director, The Aspinall Foundation:
“We were blown away by the public interaction with the Chammoth and this generous donation that resulted. This sum will have a truly positive impact on our conservation programmes. It was also great to see so many people having fun with the Chammoth all over the UK.”
Iveco Daily CNG
The Chammoth completed the mammoth 2,100-mile journey fuelled by renewable bio-methane sourced from waste products. The Iveco Daily CNG under the distinctive skin was powered by a 3.0-litre Compressed Natural Gas engine, a technology Iveco has been leading for 25 years. Despite its eco credentials, it’s lost nothing of its capabilities, able to tow 3.5-tonnes without issue.
Lisa Fuller, brand marketing & communications manager, Iveco:
“Seeing the Chammoth come to life and the public engaging with it has been a lot of fun. The UK tour highlighted the environmental benefits of CNG while also raising money for a truly worthy cause.”
Iveco's move towards a more sustainable future continues soon, with the launch of the Iveco eDaily panel van.
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