Isuzu has earned two awards from the industry magazine Trade Van Driver, with the D-Max pickup securing the 'Best Workhorse Pickup' award for the eleventh consecutive year, while the Arctic Trucks AT35 model clinched the 'Best Lifestyle Pickup' title.
For the 11th time, the Isuzu D-Max garnered much praise from judges for its high levels of specification at lower price points, making it a strong choice for fleets and commercial vehicle users requiring a dependable workhorse.
The D-Max Arctic Trucks AT35 won the 'Best Lifestyle Pickup' award for the first time, with judges crediting the vehicle's success to its large tyres, eye-catching looks, and exceptional levels of vehicle specification.
The Best Workhorse Pickup judges said of the D-Max:
“Isuzu has won this sector every year since the awards began, and the judges had no hesitation in carrying on this unbroken record. They all felt the working versions of the D-Max offer unrivalled levels of standard spec at a price that won’t break the bank and, as such, is a worthy winner yet again. A massive win.”
Commenting on the Best Lifestyle Pickup award, the judges added:
“With Mitsubishi pulling out of the UK market, Isuzu has jumped straight in to hoover up all those buyers who used to opt for the L200 by launching dashing new lifestyle models. And when it comes to the AT35, the WOW! factor goes right off the dial. It has huge tyres, stunning looks and more standard spec than any driver could wish for. Congratulations to Isuzu for pulling off the double in the Pickup sector of our awards.”
Alan Able, Isuzu UK’s managing director, commented:
“Securing these awards under Isuzu UK’s belt is a testament not only to the D-Max’s unwavering commercial capability, but it has also further solidified our position in the lifestyle pickup market, which is exactly where we want to be.”
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