Step 3: Advertise Your Car Online
A good advert can make all the difference in attracting potential buyers. These are some things to consider:
Choose the right platform: Possible listing options include AutoTrader, eBay, Facebook Marketplace, Gumtree, Pistonheads, and Motors.co.uk. Some sites offer featured or premium listings that make your advert stand out. You could also try advertising your car for sale on dedicated 'owner's group' websites and online forums, as the audience will automatically have an interest in your vehicle.
Take the best pictures you can: Find a well-lit area and take multiple, clear shots all around the car. The buyer will want as much information as possible to decide whether to make an enquiry, so make sure you photograph the exterior from multiple angles, the interior and details like the wheels and any particular standout features, such as leather seats or infotainment system. Be sure to photograph any potential defects, too, as you need to be honest in your description.
Write a strong description: Be honest and detailed, and include:
- Make, model, and year
- Mileage
- Condition (include any defects or problems to avoid wasted time)
- Service history information
- Asking price
- Contact details
Consider offline advertising: While the used car market place is now dominated by the internet, some buyers still check local newspaper classifieds, community boards, and car-for-sale posters in shop windows.