Fiat 500 Cheapest Lease - Price Claim Substantiation

Claim based on 2 year deal, 3 year deal or 4 year deal, 5k miles, 9 months up front, initial payment £1,497.87 (2 year deal), £1,464.48 (3 year deal) or £1,422 (4 year deal).

Please see the evidence from our pricing comparison below. For further details regarding the evidence for this substantiation, please contact marketing@selectcarleasing.co.uk.

Price compared to all 20 top leasing and all major leasing aggregator websites, correct as of 15 June 2024.

Our process:

- We reviewed the specific FCA and ASA guidance about claim substantiation. Please see the links and clauses below:

        - Website 1: https://www.fca.org.uk/firms/financial-promotions-and-adverts/approving-financial-promotions

"All financial promotions must be fair, clear and not misleading (COBS 4.2.1 R). This means that you must not approve the content of a financial promotion for communication by an unauthorised person, unless you are satisfied that the promotion is fair, clear and not misleading.

To be in a position to confirm this, you should consider both:

the presentation of the promotion (eg, whether the risk warnings are given sufficient prominence)

the substance (eg, the fairness and veracity of claims made and whether these can be substantiated)

You should therefore analyse, and carry out due diligence regarding, the substance of a promotion before approving its content for communication by an unauthorised person. The extent and substance of the analysis and diligence needed to be able confirm that a promotion is fair, clear and not misleading will vary from case-to-case and will depend on the form and content of the promotion. "

        - Website 2: https://www.asa.org.uk/news/substantiation-101.html

"Rule 3.7 requires advertisers hold evidence for the claim before making it, so you should be in a position to produce evidence, without delay, if asked by the ASA."

- Checked top 20 leasing companies and aggregators from Google search results. Because Google owns 94% of search in the UK, this is likely to be the most representative list of the top 20 companies

- We then created a document with screenshots of their pricing and created the price comparisons table below

- We will review the pricing every week, to make sure our claim substantiation is accurate