Genesis Electrified GV70 SUV

360kW Sport 77.4kWh 5dr Auto AWD [2024]

Genesis has been stealthily eating its way into the UK market over the past year or two.

The luxury arm of Hyundai has brought a raft of its cars to these shores, hoping to help itself to a slice of the premium brands’ pie.

While it's still early days and most commentators feel Genesis' cars lack the refinement of the typical German class leaders, there is one department where Genesis has them licked: ostentatiousness.

Genesis' range features opulence in abundance, and it hopes this will more than tip the balance in its favour.

It offers petrols, diesels and several electric cars – and the latter is the case here, with its large SUV, the Electrified GV70.

A smaller crossover, the Electrified GV60, went on the UK market earlier in 2022.

But, while the GV60 was built from the drawing board as an electric car, the Electrified GV70 is a conversion – a model that has had the combustion engine torn out and replaced with electric motors and batteries.

That isn’t a recipe that always works well, so we’re intrigued to see whether the result here is favourable or a failure.