Select Car Leasing reveals which car manufacturers collect the most data on their customers and the data’s potential value by analysing their privacy and data policies.
Potential Data Collected
Data Tracked: 22 Types
Data Value: £1,594.79
1. Volkswagen
Data Tracked: 18 types
Data Value: £1,304.83
2. Tesla
Data Tracked: 17 types
Data Value: £1,275.32
3. Nissan
Data Tracked: 17 types
Data Value: £1,275.32
4. Hyundai
Data Tracked: 16 types
Data Value: £1,202.83
5. Mercedes-Benz
Data Tracked: 16 types
Data Value: £1,159.85
6. MINI
Data Tracked: 16 types
Data Value: £1,159.85
7. Kia
Data Tracked: 15 types
Data Value: £1,130.34
8. MG
Data Tracked: 15 types
Data Value: £1,130.34
9. Land Rover
Data Tracked: 15 types
Data Value: £1,087.36
10. SEAT
Data Tracked: 15 types
Data Value: £1,087.36
11. Citroen
Data Tracked: 15 types
Data Value: £1,087.36
12. Ford
Data Tracked: 14 types
Data Value: £1,057.85
13. Skoda
Data Tracked: 14 types
Data Value: £1,057.85
14. Volvo
Data Tracked: 14 types
Data Value: £1,057.85
15. Renault
Data Tracked: 14 types
Data Value: £1,057.85
16. BMW
Data Tracked: 16 types
Data Value: £1,012.59
17. Audi
Data Tracked: 13 types
Data Value: £977.36
18. Peugeot
Data Tracked: 13 types
Data Value: £977.36
19. Toyota
Data Tracked: 16 types
Data Value: £969.61
20. Vauxhall
Data Tracked: 13 types
Data Value: £934.38